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View Reel 240x160 QuickTime movie (664kb) 360x240 QuickTime (988kb) Suresmile Sonus Advertising had a challenge with their client – make braces technology seem cool and fun! Brush Fire was up to the task with this 60 second spot geared toward teens and young adults (or those young at heart!) that aired in dentist offices to cross sale orthodontics. Shot on the Panasonic DVX-100 in 24p in a full cyc studio, this infomercial hit the mark with its punchy, hip feel that the client imagined.